The report was based on an in-depth analysis of marketing job postings on The Muse board, where listings tend to be more digital-oriented. The researchers examined job posts at three career levels: entry-level (0-2 years experience), mid-level (3-6 years) and high-level (7+ years).
Venngage also analyzed 436,000 profiles of marketers on LinkedIn. All the individuals included in the sample were actively looking for a job or were open to taking on a new job if the opportunity was right.
The Most In-Demand Marketing Skills
The most in-demand skills by marketing directors and hiring managers are data analysis, SEO, SQL, Google Analytics, and HTML. Some 50% of entry-level and mid-level job postings included at least one of these as a desired skill; 33% of high-level postings included at least one as a desired skill.
Some 45% of all job listings included a desire for the candidate to have at least some ability to analyze data, yet just 3% of the marketing LinkedIn profiles examined included mentions of data skills.
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